I think what you are looking for is the {{defaultTo}}
helper.
If you are storing the URLs on a device tag called “imageUrl”, you could reference that value through a device context variable (called “deviceId” in this example):
{{ctx.deviceId.tags.imageUrl}}
Then, fall back to a default image of your choice if that value is not set:
{{defaultTo ctx.deviceId.tags.imageUrl 'https://placekitten.com/640/640'}}